The Westpac Survey was conducted with 522 Australian SME owners and decision makers who were whittled down to those who had an annual turnover of less than $5 million and under 20 employees.

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The survey results were promising, with 35% of SME owners using social media to network with existing or potential customers. Further, 71% of SME owners used at least one networking channel for their business and 59% networked online.

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Westpac has the following tips on how to use social media as a business tool:

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1. Understand how social media can work for you and your customers

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‍Decide if social media is right for your business by considering the time spent on maintaining the platforms, responding to posts, generating content and engaging with followers.

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It is important to have a clear understanding of what you are trying to achieve by using social media, which platform is right for you and how it aligns your business plan and strategy.

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2. Be clear on who your customers are and what you want them to do

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‍Content is crucial to effective social media strategies – know what you are trying to say and say it clearly.

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Tailor your messages so they are the appropriate length for your customers, and be clear on the call to action – it is important not to mix messages and ensure you provide links to the page where customers can purchase your products or communicate with your business.

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3. Develop a social media policy for your business

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‍Respond carefully and thoughtfully to customer posts on social media channels.

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Have a process in place to ensure the responses to customers are on message and enhance their customer experience.

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Source:http://www.taxpayer.com.au/