Monday, March 6, 2023

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Experts with Edge: Sharon Rutherford

At Honan, we’re big believers in growing an exceptional brand, business and reputation through exceptional people. People with market-leading expertise, proven results and a fierce commitment to serving their clients, but also people with creative, considered points of view and a willingness to share them. These are our challenger champions - the ones who progress, lead and succeed by doing things a little differently, delivering on promise, and proving their passion through outstanding performance. In this series, we get to know them a little better; picking their brains for exclusive industry/category insights, future predictions, and the secrets behind their success.

Welcome Sharon, and thanks for joining us for Experts with Edge. Tell us a little about yourself - what first brought you to the world of insurance, and what roles have you held along the way?

I’ve been in the industry for nearly 20 years and like many people, I did not plan to have a career in insurance. I was introduced to the industry in my early 20s. At the time I worked as a receptionist at a legal firm when a friend who was in the Workers’ Compensation space asked me if I was interested in working for an insurer (which I was). She made the introductions, I became a Case Manager overseeing Workers’ Compensation claims and the rest is history. Thankfully it was the right move and I have been able to build a successful and fulfilling career.  

Can you explain what Workplace Risk / Workers’ Compensation is and what drew you to this specialist area?

By law, all businesses are required to have insurance to cover their workers in case they become sick or injured due of work. I usually refer to Workers’ Compensation as the “sleeping beast”, because the premiums often are the most expensive insurance a business pays for, yet employers do not always understand their obligations or the impact claims can have on their premiums.

As a Workplace Risk Consultant, it is my job to help employers understand their risks and what their obligations are under the relevant Workers’ Compensation Act. But most importantly, we provide solutions that focus on early intervention and recovery at work… in other words, we help to manage premiums through risk prevention. 

I find the industry very rewarding because the work I do gives me a bird’s eye view of a business and its operations. While the management of claims is one aspect of what we do, the ecosystem of Workers’ Compensation is very large. We engage at all levels from the regulator and the insurer to third-party providers and the businesses themselves. In the end, what is most valuable to me and my colleagues is the trust we build with our clients. They allow us into their businesses where we can make sustainable changes that support their employees. 

What types of clients do you work with and what are the most common problems/risks they face in this area? 

Workers’ Compensation is about people risk and we support industries and businesses of all sizes. So whether you’re a small family business or a large international company, the nature of the beast remains the same. 

The main risk employers face is not fully understanding their risk exposures. This could be a high frequency of claims and failing to address the risks that cause those claims, or not building an effective injury management system. An injury management system is essentially a set of policies and procedures that outline how an employer manages workplace injuries. In most states and territories, you are required to have one in place that integrates effectively with the Work Health and Safety (WHS) system of your state. I often see employers taking a reactive approach to the workers’ compensation process and failing to understand these obligations under the Workers’ Compensation Act.  

Each business has unique risks, so understanding your risk profile is pivotal to implementing effective risk mitigation strategies and processes that best suit your business needs.

The world of Insurance and risk is continually evolving, what have been the biggest changes that have occurred in Workplace Risk in the last 5 years? 

The growing awareness about mental health issues in our population and how this impacts workplaces has been a big change, as well as the impact of COVID-19. While this does not necessarily link to workers’ compensation claims, it influences how claims are managed and resolved as non-work related factors will often impact recovery timeframes, putting more pressure on businesses and their people. This is being recognised by the Scheme Regulators who are beginning to put more protocols in place around addressing psychosocial factors in the workplace.

Looking ahead, what are 2 key trends / factors set to impact the workplace risk landscape (and in turn, businesses and individuals) in the next 1-2 years? 

  1. The increase in mental health issues leads to more injuries and claims which in turn will increase premiums due to a bad scheme performance, mainly across VIC and NSW.  What this means for employees is that industry rates will start to increase and for those who are already considered bad performers, their premiums will be further impacted.

  1. There will be a continued focus on psychosocial factors such as work-related stress that can lead to psychological or physical harm. New regulations will come into force to help prevent these hazards. The responsibility in managing this lies with the employers who will need to identify their current exposures and implement changes to reduce these risks. A great example is a call centre who may deal with daily abusive calls – this could be considered a psychosocial hazard and the onus will be on the employer in how they provide support to their staff in mitigating the ongoing trauma and possible health claims this could cause. 

What is one thing about the Insurance / Workers’ Compensation industry you’d like to see change/evolve and why?

Consistency between the Schemes!  

Australia has 11 main Workers’ Compensation schemes that connect injured employees with  services and support from their employer’s Workers’ Compensation insurer. As a national insurance provider, I see the best and worst of the schemes and it would be great to be able to provide a consistent countrywide arrangement that takes the best aspects of each scheme, including low operating insurance costs and high expenditures directed to claimants.

There are issues around the affordability / sustainability of workers’ compensation schemes. Where do you see the industry going next to address this and what would you like to see from the industry?

As a result of the schemes not being sustainable, Regulators in NSW, VIC, SA and WA are starting to identify major reforms that will need to be implemented in the next couple of years. While reforms are welcome, success will come down to the effectiveness of the changes implemented. This is evidenced by WorkSafe VIC when they introduced new Work Health and Safety (WHS) regulations to target psychosocial hazards. These changes put more onus on the employer in managing workplace risks and require more resources and training for staff because employers now have a duty of care in reporting incidents and training staff managing vicarious trauma in the workplace. We address these proposed reforms in our latest webinar.

With mental health issues on the rise, it becomes harder to determine if work is a significant factor in the psychological injury so the regulator will need to strike a balance in how they can manage those claims more effectively. One of the reasons the schemes are deteriorating is because of the long-term impacts of these mental health injuries, which once accepted by the insurer, are often hard to resolve.

What is the #1 piece of advice you find yourself repeating to clients?

Prevention is better than cure. This is a theme that carries through my conversations with clients,  and the webinars we host. It also applies to schemes that are based on a  no-fault system where a worker may be entitled to compensation when an injury is work-related. As an employer, it’s important to understand and limit your risks and to continually focus on prevention. This can be simple things such as taking your employees seriously when they indicate physical discomfort when doing their job because addressing early signs can prevent a serious injury from developing later.

Honan has experienced exceptional growth over the last 5 years in particular. According to CEO Andrew Fluitsma, operational excellence by way of a commitment to service, rather than ‘sales’, has been key. What does this mean to you and the work you do in Workers’ Compensation? 

This resonates greatly with me as my roles have always been service centric. I take pride in my work knowing that every day my team and I put forward the best for our clients. When you’re giving the right advice and the right support, you have the building blocks for a strong relationship built on trust and mutual respect. That goes a long way in making difficult conversations or situations easier.  When I think of my service approach, it really reflects what I value, which is respect, dignity and integrity.

You were recognised as Specialist Broker of the Year 2022 by Insurance Business Australia, congratulations! Reflecting on your career to date, what is the greatest challenge you’ve faced and how did you overcome it?

Thank you, it was very humbling receiving this acknowledgment. Taking on the role of Head of Workplace Risk within Honan, learning the greater aspects of managing a division and moving into a leadership role has been the greatest challenge so far. I moved from relying on my manager for helping to provide the answers to the one having to know the answers and wearing many different hats.

There were certainly days when I faced great levels of anxiety and stress but I had to learn how to face those obstacles. What helped me was the support and soundboard of my managers and peers and family, but also learning what tools work for me in managing my own mental health & wellbeing.  

The key was knowing my own worth, trusting my capabilities, and acknowledging that potential failure does not define me. It also took lots of persistence and meditation to quiet the negative thoughts and anxiety which helped me get through new and existing challenges, which I still face today.

Finally, where do you go for inspiration/energy in work &/or life?

While cliché, my Honan and industry peers inspire me. I am surrounded by people who love what they do, who are energetic, focused, intelligent and fearless. They are willing to share their knowledge and truth but are also supportive and generous with this knowledge. I know there is no issue that is insurmountable and have a tribe of people behind me who want to see me succeed in my role. This is also resonating in my personal life. I do what I do to provide a wonderful life for my daughter and family. Being able to lead a great team, have a supportive family and a blessed life, makes getting out of bed all that much easier, and I wish this level of contentment for everyone in life.

I love spending time with my family and friends, watching movies, and as my creative outlet, I like to upcycle and reupholster furniture. I also really enjoy hosting fun parties! I am becoming well known for my annual Halloween parties, which is one of my favourite days in the calendar year. 

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